Salesforce
Unleashing
Public Sector
Potential
Connecting for Impact
Salesforce recognizes the importance of effectively serving and connecting with the public sector, a key audience for their business. To achieve this, they embarked on a global advertising campaign. Through the development of illustrations, language, advertisements, and motion graphics Salesforce aimed to establish meaningful connections.
The Challenge
The problem at hand for Salesforce was the uncertainty regarding the optimal approach to address diverse regions within the public sector, a critical audience for their business. Seeking guidance, Salesforce recognized the significance of effectively serving and connecting with this audience and thus initiated a global advertising campaign.
The Solution
To implement Salesforce's comprehensive solution, a creative global advertising campaign was developed. Tailored strategies were implemented for each region, with unique ads and creative assets incorporating region-specific illustrations, language, and motion graphics. The campaign aimed to establish meaningful connections and effectively communicate Salesforce's value proposition to the public sector.
Connecting Worlds
The final deliverables included region-specific illustrations, motion graphics, display ads, social graphics, imagery, language and translations.
Impact
Salesforce's global advertising campaign had a significant impact in effectively serving and connecting with the public sector. Tailoring strategies for each region, Salesforce successfully established meaningful connections across 5 countries. The use of region-specific illustrations, language, advertisements, and motion graphics effectively conveyed Salesforce's value proposition to the audience.