Modern Apprenticeship
Charting Your
Journey: Igniting Indiana's
Career Pathways
Unlock Your Future with Modern Apprenticeship (MAP)
MAP is an Indiana program that offers students an opportunity to gain career experience in their chosen field. An interactive infographic guides students to discover their personalized career path. The program aims to expand options for high school graduates, but the misconception remains that apprenticeships are limited to specific job types. To address this, a campaign was built to raise awareness about the statewide youth apprenticeship program and shift parents' perception, emphasizing the program's benefits and broad applicability.
The Challenge
The misconception that limits learning and career advancement suggests a narrow range of opportunities. One such misconception is that apprenticeships are confined to specific job types. This poses a challenge as apprenticeships offer valuable career experience and the freedom to explore individual paths. Changing parents' perception is vital to unlock the full potential of apprenticeship programs and provide students with the necessary support for success.
The Solution
To address the misconception limiting learning and career advancement, a campaign plan was proposed for the apprenticeship program. It focused on raising awareness, dispelling misconceptions, highlighting benefits, partnering with schools, engaging stakeholders, leveraging digital platforms, showcasing success stories, and hosting events. The goal was to change parents' perceptions, unlock apprenticeship programs' potential, and empower students to explore diverse pathways for successful futures.
A Myth-Busting Campaign to Empower Future Explorers
The final deliverables included brand strategy, brand guidelines, interactive infographic, website, mailers, one pagers, school presentations, social media, imagery.
Impact
The impact of the MAP program and its campaign was significant in challenging misconceptions and expanding opportunities for students. The various deliverables showcased apprenticeship benefits and personalized career paths. By raising awareness, engaging stakeholders, and shifting parents' perception, the campaign unlocked the potential of apprenticeship programs, empowering students to explore diverse pathways for successful futures.